IT Training Bhubaneswar

  Evolution of Digital Marketing Trends The field of marketing has seen a sea-change in the recent years. Before the digital era that begun in 1990s, most businesses used to focus their marketing efforts on traditional mediums such as Television media, print media, radio, billboards, hoardings and distribution of leaflets and pamphlets. Before the advent of digital marketing these different means of communication were the only way to reach out to a large audience. Traditional marketing always has a bigger price tag associated with it. Thus, it is something which was favoured by established businesses rather than new ones. However, the cheaper and more pervasive nature of digital marketing led to a level playing field, where both big and small brands can compete for the attention of their audience. Digital marketing evolved with many technological developments and innovations spanning three decades. There different aspects to digital marketing can be learnt through guided traini...

  Digital marketing is the use of digital channels for marketing purposes. It is all about using technological connectivity to grow business.   In today’s scenario, businesses be it Multi-national Companies to small business owner, all are vying for an online presence. But the catch is that while there are millions of enterprises with demand for digital marketers, the supply is not growing at an appreciable rate. Thus opportunities in the field of digital marketing are booming in the era of affordable and fast internet connectivity. A digital marketer can be of two types- (i) A generalist who has knowledge and experience of a wide range of skills relating to the field of digital marketing and (ii) A specialist who has thorough understanding of and working capacity in one specialized area of digital marketing. Most digital marketers begin by being a specialist and acquire skills to become a generalist with experience through internships and trainings. Thus, the different type...