Advanced Digital Marketing Training in Bhubaneswar and Opportunities

 

Digital marketing is the use of digital channels for marketing purposes. It is all about using technological connectivity to grow business.  In today’s scenario, businesses be it Multi-national Companies to small business owner, all are vying for an online presence. But the catch is that while there are millions of enterprises with demand for digital marketers, the supply is not growing at an appreciable rate. Thus opportunities in the field of digital marketing are booming in the era of affordable and fast internet connectivity.

A digital marketer can be of two types- (i) A generalist who has knowledge and experience of a wide range of skills relating to the field of digital marketing and (ii) A specialist who has thorough understanding of and working capacity in one specialized area of digital marketing. Most digital marketers begin by being a specialist and acquire skills to become a generalist with experience through internships and trainings. Thus, the different types of jobs in the field of digital marketing depend upon the area of specializations. These can be jobs such as SEO & SEM specialist, Content Strategist, Social Media Specialist, Email Marketing Specialist, etc. A job profile such as the Digital Marketing Manager would require knowledge and experience in most domains of digital marketing. For achieving these different job profiles proper training is essential. Among the many institutes and companies that offer digitalmarketing training in Bhubaneswar, Envistream Eduskill’s name stands out. Envistream Eduskill’s training program covers the different modules such as SEO training and Social Media Training for interested candidates.

Digital marketing benefits multiple industries through the intervention of technology. Each industry has its own strategy for marketing and separate target audience. Digital marketers work with these industries to create strategic content and an optimized social media strategy to drive traffic to their website. This creates the Top of the Funnel Leads also called as Marketing Qualified Leads (MQL) for the industry. The MQL then with greater brand engagement becomes the Sales Qualified Leads which then converts into customers for the brand. This is why 75 % of all marketing strategies by most brands involve digital marketing.

The different modules in Digital Marketing are listed as below:

1.       Content Marketing

Writing blogs, creating videos or images in order to stimulate interest in the audience that is used as a tool to improve brand engagement is known as content marketing. A good content strategy comes before everything else.

 

2.       Search Engine Optimization

SEO is a slow and comprehensive process of using techniques such as building links, using high search volume keywords and much more in order to rank higher in Search Engine Results Pages of the Search Engine.

 

3.       Search Engine Marketing

SEM or PPC deals with creation and execution of ad-campaigns in the search engine. It also includes optimizing the landing pages.

 

4.       Social Media Marketing

SMM includes two aspects organic marketing and paid marketing. It uses most social media platforms to increase brand engagement and convert leads to customers.

 

5.       Affiliate and Influencer Marketing

This technique of digital marketing makes use of suggestive recommendations by influential people for endorsing a product or service. This creates more conversion of leads as these people have a large following.

 

6.       Email Marketing

One of the best and proven ways of marketing is through emails. Emails are statistically better in providing conversion of leads and can be used for improving brand engagement.

All these modules are covered by Envistream EduSkill’s internship program, making it the best digital marketing training in Bhubaneswar.