Evolution of Digital Marketing Trends
Evolution of Digital
Marketing Trends
The field of marketing has seen a sea-change in the recent
years. Before the digital era that begun in 1990s, most businesses used to
focus their marketing efforts on traditional mediums such as Television media,
print media, radio, billboards, hoardings and distribution of leaflets and
pamphlets. Before the advent of digital marketing these different means of
communication were the only way to reach out to a large audience. Traditional
marketing always has a bigger price tag associated with it. Thus, it is
something which was favoured by established businesses rather than new ones.
However, the cheaper and more pervasive nature of digital marketing led to a
level playing field, where both big and small brands can compete for the
attention of their audience.
Digital marketing evolved with many technological
developments and innovations spanning three decades. There different aspects to
digital marketing can be learnt through guided training in a digital marketing
agency. For example, the form of digital marketing used to improve the rankings
of a business website is done through Search Engine Optimization (SEO). SEO
takes advantage of the fact that there are thousands of prospective customers
in a given region who are using the search engines like Google in order to find
a solution to their needs. At Envistream Edu Skill you can avail SEO Training and learn its different
aspects from expert trainers.
Just as print media like magazines and newspapers, through
their advertisement columns target a specific group of readers, a form of
digital marketing called as Social Media Marketing (SMM) deals with Ad
campaigns that are run on social media platforms targeting a specific
demography of users. However, these Ad campaigns are much cheaper as compared
to print media and can reach diverse groups of people. These ads may have text
content, image content or video content. In order to learn more about how these
campaigns are run, their performance metrics and the ad creation process you
can enrol in Envistream Edu Skill’s Social
Media Training.
The growth of these services such as SEO and SMM in India
became possible with the recent digital revolution. The digital revolution in
its true sense kicked off after two developments in India. First one is the
smartphone revolution and the second being the reduction in internet charges in
India. The internet revolution introduced a generation of youngsters to the
cyberspace, hence increasing active participation by professionals in digital
marketing. If you want to learn digital marketing from scratch then come to
Envistream Edu Skill which offers comprehensive digital marketing training for fresher graduates.
The future of the digital marketing industry looks bright. The start-up revolution in India which saw the rise of start-up companies form a modest 471 in 2016 to nearly 72000 in 2022, has created a demand for digital promotion of new brands through the internet. Today social media has become a potent force that cannot be ignored. Facebook alone has 2.85 billion users worldwide as of 2021. Social media usage is expected to increase to 4.41 billion by 2025. Also, the speed of internet is set to become faster with the introduction of 5G internet services by 2023. With growing demand there would be a necessity of digital marketing professionals leading to more job creation in this sector.
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